• 28 Aug 2025
• Business Setup

Apple vs. Google Developer Accounts: The Evolving Role of D-U-N-S Numbers

As the app ecosystem becomes more dynamic, startup founders and digital entrepreneurs usually have a crucial question: Do Apple and Google want a D-U-N-S number when opening developer accounts? Apple has long required this worldwide corporate identification, but Google's view has changed especially since 2023.

Let's investigate how each platform currently handles developer identity, the justification for these tactics, and why getting a D-U-N-S number could still be wise. A strategic move for developers aspiring for professionalism and international relevance. Bizvise We have helped many tech-driven companies by licensing, reputation creation, and global growth. What you need to know is this:

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A D-U-N-S Number is and why it matters

Dun & Bradstreet (D&B) gives companies a unique nine-digit identification called a D-U-N-S (Data Universal Numbering System) number. It confirms legal entity status and acts as a reputable indicator of credibility often used in corporate environments and markets all around.

Such a number in app development improves confidence, enables corporate-level collaborations, and surely influences how Apple and more and more, Google evaluate legitimacy and business readiness.

Apple's Clear Expectation: D-U-N-S Required for Companies

Apple has high requirements for corporate developer accounts. Apple requests if you are registering as a business or legal entity rather than a person:

• A registered legal entity able of contracts
• An open-access website and business email connected to your domain
• To confirm your official status using D&B, you need a D-U-N-S number.

Apple's procedure emphasizes accuracy: your D-U-N-S number must match precisely how your company appears in legal papers and your company listing with D&B. Approval usually takes a few business days, though delays are usual for difficult cases. In contrast, though they forfeit the authority and power of a company banner, individual app developers, that is, those not seeking to present apps under such banners can sign up without a D-U-N-S number. Brand benefits of an organization account.

Google's Policy Change: D-U-N-S Now Necessary for Businesses

Google Play used to welcome developers with little friction, no D-U-N-S number, only a Google account and fee. Beginning August 31, 2023, however, Google introduced increased verification requirements for corporate accounts, including:

• A D-U-N-S number offered by D&B
• For users to reach you on the Play Store, there is a publicly accessible contact phone number and email.

Mirroring Apple's emphasis on authenticity, this transformation shows Google's renewed attention on platform integrity, openness, and trust.

Insights from developers: Community experiences reveal the real narrative

Many actual developer experiences stand out from Reddit chats:

• Particularly outside the United States, where D&B's support procedures present problems, some developers thought the D-U-N-S application procedure was opaque and slow.
• Others saw billing schemes or dishonest agents charging for what should be free, a reminder to always use official channels and paperwork.
• Inconsistent data between D&B and Google caused approvals to be triggered, putting developers in danger of app deletion or account suspension even after providing the proper papers. Particularly when working throughout regions, these experiences emphasize the need for careful data management and forward vision.

Strategic Value: Why to Give a D-U-N-S Number Some Thought

Although it is not required for you specifically, obtaining a D-U-N-S number provides long-run advantages:

• Professional Legitimization: Particularly if you're trying to expand corporate alliances or B2B reach, it boosts your perceived legitimacy with consumers and customers.
• Seamless Platform Versatility: Targeting both Apple and Google platforms as an organization, the D-U-N-S number guarantees you fulfill both publishers' onboarding needs without delays.
• Future-Proofing Your Company: Many companies and governments need D-U-N-S for contract bidding and risk assessments; early obtaining of it avoids future delays.
• Streamlined Partner and Vendor Relations: Usually, advertising networks, payment gateways, and corporate allies need legitimate business credentials like D-U-N-S for onboarding.

Expert Guidance: bizvise can help to simplify the process.

We at Bizvise assist app-based businesses and digital startups in negotiating complexities, especially concerning global compliance and platform readiness.

• Matching your corporate architecture records with D&B standards.
• Tracking approval schedules and submitting correct D-U-N-S applications
• Making sure that legal entity names, addresses, and contact channels are synchronized across D&B, Apple, and Google records
• Guiding contingency measures in instances of account flags on platforms or verification discrepancies

Free from administrative roadblocks, let us support your assured start.

Last Ideas

Once a bureaucratic detail, the D-U-N-S number is now a strategic asset. It is now front and center to Apple's long-standing verification procedure and well integrated into Google's new verification network for corporate developers.

A D-U-N-S number is not just advised; it's fundamental if your goal includes creating a known, trustworthy brand across platforms and partnerships. From corporate setup to app store clearances, Bizvise is ready to lead your voyage and guarantee your path to success is both seamless and sustainable.